AUSTIN, TEXAS – LyteShot, an innovative augmented reality (AR) platform that blurs the line between real-life play and video games, is not content with just bringing laser tag to a generation that grew up on indoor gaming. Now that the Chicago-based startup has made waves at tech expos across the country, it has set its sights on turning AR gaming into something both accessible and huge.

I met with LyteShot at SXSW 2015, hot on the heels of their prestigious awards at CES and GDC 2015. The company has developed a Bluetooth peripheral that can connect to a variety of toys, including a futuristic gun or a magic wand, to play competitive AR games outside in real-time.


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