The Humble Bundle started off as an online service, helping promote indie video games by “bundling” several games together as a limited-time package deal and donating part of the funds to charity.

The kicker, though, was that gamers could choose how much to pay for the bundle. Even 1 cent would purchase games, but if a gamer paid more than the average of what previous customers had paid, he or she would unlock an extra game or two as well.

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